When it comes to managing your email marketing campaigns, several platforms are available that are very helpful. MailerLite is among these email marketing tools, which allows you to manage your marketing campaigns efficiently.
MailerLite is part of almost all the email marketing reviews because it is one of the best platforms for automating your email marketing campaigns. In this review, we’ll look into why it is among the best.
MailerLite – Introduction
It is a relatively new email marketing platform, but it has established itself among the widely used email marketing platform. MailerLite is a trusted partner of over 80,000 businesses, startups, and freelancers. Collectively, they send over 1 billion emails every month using MailerLite.
At MailerLite, the team comprises of youth that’s why youthfulness permeates through its designs & features.
MailerLite is among the cheap email marketing services, that’s why you’ll see it in all the cheap email marketing reviews.
It is popular for approaching its services with a simple approach, brilliant customer support, and simple yet attractive email designs. It enables users to create email campaigns, automation, design pop-ups & landing pages, and much more. MailerLite is a SAAS platform and available in the IOS app version as well.
- MailerLite offers a free account where you can manage a list of 1000 subscribers and send 12000 emails per month. It lets you assess the quality of its services, and if you found them strong, you can opt for a paid plan for more features.
- MailerLite has a clean and comprehensive interface where you can easily understand its services and features. The learning curve is not steep at all.
- You can create excellent landing pages using the landing page editor. You can choose to host your landing pages on your own domain or let MailerLite host it.
- MailerLite is an affordable and beginner-friendly email marketing
- MailerLite is excellent when it comes to customer support. There are extensive customer support options available, including knowledge base, how-to guides, tutorial videos, live chat, and email support system. Moreover, the customer support panel is equipped with trained and skilled professionals.
- MailerLite can improve itself in some departments like reporting & analytics and automation. More automation features can improve the quality of user experience.
- The account approval system is rigorous, and you need to have a custom email, which uses your domain.
- Create professional & effective campaigns
MailerLite does a good job of enabling you to create attractive and effective email marketing campaigns. You can create newsletters and emails using the editor. The editor works smoothly and offers a drag & drop functionality to create email and newsletter designs easily. The editor has built-in features like track changes where you can revert back to previous designs, and you can add your Facebook or Twitter posts directly to your emails.
The editor also allows a level of personalization. Here, the options are limited, but you can add dynamic content to your emails that will be visible to only selected contacts.
You can create email designs in HTML editor and Rich text editor as well. There are several newsletter templates available, as well. The best thing about these newsletter templates is that all are mobile-friendly and work perfectly on mobile devices too.
MailerLite has a great feature where you can integrate your e-commerce stores with MailerLite to sync data and create affective e-commerce marketing campaigns. These campaigns utilize your store’s data based on your customer’s buying behavior. There is a good collection of e-commerce newsletters as well, and you can create an e-commerce newsletter using drag & drop editor too.
- Grow your subscribers using various ways
A high-level email marketing platform should offer ways to grow your subscribers; that’s why all the email marketing reviews look into this feature keenly. MailerLite does an excellent job in this department and enables you to grow your subscribers using pop up forms, landing pages, embedded sign up forms, and subscriber management.
MailerLite gives you flexibility in terms of designing your pop up form. You can either choose from the available list of pop up forms and customize them or create your own pop-up form. You have the full control over the pop-up, starting from its position on the users’ screen to the pop-up behavior.
MailerLite has a wide variety of landing page templates to choose from, or you can custom build your landing page. The drag & drop landing page builder helps you to build a professional & attractive landing page that compels your visitors to take action. You can perform A/B testing on your landing pages to test their performance.
MailerLite has an intuitive list & subscriber management interface that makes it easy to manage and segment your subscribers.
- Email automation and RSS to email
Every email marketing reviews looks keenly into the email automation feature because it should be a core feature of any email marketing service.
MailerLite is equipped with this feature and allows you to automate your email marketing campaign. You can set workflows from the available options, whether you want to greet your visitor on subscription to your newsletter or want to inform them about their abandoned carts.
MailerLite lets to add RSS to your emails if you want to send updates to your subscribers, so they get to know every time you post something new.
- A/B split testing, segmentation, and personalization
Any email marketing campaign can’t be labeled as successful or unsuccessful until you test it. MailerLite allows you to optimize your email with A/B split testing to get an idea of your email’s performance. You can write two different emails or newsletters, optimize them with A/B testing, and send them to a sample group. Analyze the performance of both emails and then send the better one to your subscribers. MailerLite enables you to choose a particular segment of your email for A/B testing.
MailerLite has another important feature of segmentation where you can create different segments of your subscribers according to their characteristics. The purpose of segmentation is to enable you to deliver targeted emails. Many segmentation types are available, including age, interest, email engagement, geography, time zone, and much more.
MailerLite gives you a level of control over the personalization. You can personalize the email in many ways to make your subscribers feel that they’re special to you. Several personalization touches are available to take your personalized email to another level.
- Reports & Analytics
Reports are an essential part of every email marketing service because they give useful insights about your campaign’s performance. MailerLite gives helpful reports on spam complaints, unsubscribe count, bounces, link activity, and many other metrics. These metrics are very important in terms of measuring the success of your email campaigns.
You can also find out which users have opened the emails or clicked on the links provided in your newsletter or promotional email. MailerLite also gives reports on devices to help you know which devices are mostly used to open or read your emails.
- Customer support
Every email marketing reviews always review the customer support of the platform. MailerLite provides 24/7 customer support and offers its services whenever you need help.
You can learn about its services and features from the extensive collection of how-to guides. There is a dedicated video gallery as well where you can find tutorial videos about MailerLite services.
MailerLite has a knowledge base as well where most of the features are explained in detail, and you can get answer most of your questions. Well-trained and professional customer support is present 24/7 on live chat, and you can get in touch with them via email as well. The customer support performance of MailerLite is solid and efficient.
MailerLite is one of the cheap email marketing services. It offers a free account where you can manage up to 1000 subscribers and 12,000 emails in a month.
MailerLite’s basic plan starts as low as $10/month if you choose to pay annually. You can manage up to 1000 subscribers and unlimited emails in this plan.
The next plan starts as low as $15/month, where you can cater to 2500 subscribers maximum.
MailerLite’s highest-priced plan starts as low as $50/month.
All paid plans give you the facility to send unlimited emails. The prices can go up if you choose to pay month-to-month.
MailerLite is an ideal choice for bloggers, small-scale businesses, and marketers who want an affordable and easy-to-use solution. MailerLite is certainly among the affordable and easy email marketing services.
You can get all the basic features and some advanced features as well, but if you are looking for features like sequence funnel and advance automation options, then it might not be the best option for you. Otherwise, people with somewhat limited budget & usability can opt for MailerLite without giving it a second thought.
Even if you’re not sure about it, you can start with a free account to assess the quality of its services. Overall, MailerLite is a better choice than others particularly when it comes to simple & cheap email marketing services.